Retaining customers is a balancing act



We, at VuLiv are developing a product that will become People’s utmost necessity of life. We have a vision, whenever a new phone is bought, the very next thing he does is download and install VuLiv Media Player. Our customers believe in our great service, product quality and Delight factor. Presently, we are offering Media player for a user’s own Photos, Videos and Music.

I @ VuLiv work towards Customer retention through product and brand positioning. There is a saying “The customer’s perception is your reality”. So being close to the reality, we work towards gaining precious usage patterns and positive social proofs to deliver the best experience and learning via automated engagement plans.

My current objective is to design sticky retention programs and capture the product’s momentum, so to reduce the pain points and friction and making it personal for users.
Prakhar Mathur


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