Why VuLiv was Born & Why Is It So Important to the Internet?
India Rising. Internet Rising.
Everybody wants a piece of
Internet.
How many meaningfully
connected monthly users - 50-60 Mn?
Nobody Focuses on User.
Everyone Focuses on Digital
User so be if its FAKE
Surprisingly No Advts.
Network- inmobi, google, Facebook
No OS- Android or iOS not
even Mr. Alphabet having crossed Midpoint O in alphabets or THE Apple in class 10.1
Ever thought of seizing this massive opportunity of grabbing customer’s
attention - Young, Fresh and Virgin i.e. when he buys the device and is In
OFFLINE …(this almost seems like out of Digital
syllabus..)
Any Guesses, Y they were
never worried about offline because the advts/the money was in ONLINE INTERNET state
….. (what will I Do with the user, if he
does not have Internet- said Mr. Larry) …..
But then what about the massive
information of the user habits and behavior usage when he is OFFLINE seems of
no-use to the Digital GODs. Or it Just got missed for so many years for Team
VuLiv to Find out.
Staying Connected with the user when he switches between the Offline –Online States
also never occurred to them until recently when they started creating their
fractional Offline identity called “Save to OFFLINE” but still, what he does
offline w.r.t Local Content media viewing seems irrelevant despite the “Share
it” or “whats app video share” phenomenon.
For the user all along, none
in the Internet Space mattered because for him Whether Side Loaded (OFFLINE) or
downloaded Streamed ONLINE Content, it was “THE Content “ and NOT where he got
it from whether Gaana,Saavn or Share it,Moreover, The poor Indian consumer has
far bigger problems to solve than buy content with Hard earned money so be it if
Paytm karo is the new jana gana mana or Jio 4G is the new prayer taught in schools….
We at VuLiv Player
Believes The Story Starts when
the customer buys the DEVICE and turns on the PHONE 99.9 % Offline and then
keep Oscillating between his Personal Online & Offline Needs/moments
through the day (Internet may still be
running in background or available while viewing local content or/and may be switched
off by choice for reasons of Battery, Privacy, Commercial or Just Habit)
& therefore We created a Media Player called VuLiv
Player….
1 Home
For his Local @ Photos-Videos-Music
and PLAY@ Internet . For all he wants to consume in his personal device through
out the day with or without INTERNET @ 1 place with 1 click seamlessly oscillating
between Offline – Online Moments.
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